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book® Take the Quiz
The Brand Boss Quiz

What's Your Brand Boss Archetype?

work it, own it, bring it

Take the free 3-minute quiz from The Little Brand Book and discover the brand personality that makes your business unforgettable.

Take the Free Quiz Get the Book

#1 in Women & Business on Amazon · by Kalika Yap · HarperCollins

Kalika Yap smiling and holding up The Little Brand Book
How it works

Find Your Brand in Three Steps

1

Take the Quiz

Twelve quick questions about how you work, lead, and connect.

2

Meet Your Archetype

Get your major and minor archetype, plus a brand tip made for you.

3

Work It, Own It, Bring It

Find your full Brand Boss Archetype, one of 144, inside the book.

work it.
own it.
bring it.

From The Little Brand Book
the brand boss code

Twelve Archetypes. 144 Combinations. One You.

Which One Are You?

find your inner influenceher

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The book

The Little Book That Helps You Build a Big Brand

The Little Brand Book is a fun, practical guide for women founders and leaders. Discover your archetype, meet real InfluenceHers who share it, and get simple tips to grow your brand, your confidence, and your business.

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A big publishing house said yes

Published by HarperCollins

Most authors today publish on their own. More than 2.3 million self-published titles came out in 2021 alone, according to Bowker. Landing a deal with a major publishing house is rare.

The Little Brand Book was picked up and published by HarperCollins, one of the Big Five publishers, so it went through a professional editorial, design, and distribution team before it reached your hands.

Big FivePublishing house
#1Women & Business on Amazon
144Brand Boss Archetypes
See It at HarperCollins
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Kalika holding The Little Brand Book in a white studio
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Kalika Yap in a blush kimono smiling as she reads The Little Brand Book
Watch the trailer

See the Book in Action

Meet the archetypes and the InfluenceHers who bring them to life in this short trailer.

Play the Trailer
Kalika Yap in a blush kimono writing in The Little Brand Book at a white table
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Kalika Yap in a denim jumpsuit smiling and holding up The Little Brand Book by office bookshelves
Free chapter

Read a Chapter on Us

Not sure yet? Enter your email and we'll send you a free chapter today.

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The Little Brand Book face out on a shelf with pink and red books
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Kalika Yap smiling in her studio next to The Little Brand Book
About the author

Meet Kalika Yap

Kalika is a serial entrepreneur, author, and inventor who has spent 27+ years building companies. She started her career in broadcast journalism at CNBC and Bloomberg, invented the patented Luxe Link purse hook, and founded Citrus Studios and Orange & Bergamot, the agency for women founders.

She's an ICF-certified coach and a certified mindfulness teacher, and her mission is to help one million entrepreneurs reach $1 million in revenue and create one million jobs.

xo Kalika

orange & bergamot

Ready to Bring Your Brand to Life?

We help women founders turn brand clarity into a brand that brings in clients: strategy, identity, websites, and marketing.

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go get it, brand boss

Brand Bosses with the book

Readers Are Working It, Owning It, Bringing It

A reader laughing while reading The Little Brand Book Ashley Merrill, founder of Lunya, holding The Little Brand Book A reader with The Little Brand Book in a sunny living room Amanda holding The Little Brand Book beside framed photos Two friends pointing at The Little Brand Book Anisa holding up The Little Brand Book Brooke Nichol with The Little Brand Book Lauren Messiah holding The Little Brand Book open Lindsay holding The Little Brand Book outdoors Faith and her daughter reading The Little Brand Book together Cindy Flynn holding The Little Brand Book at Hackler Flynn and Associates A reader doing a yoga pose while holding The Little Brand Book A reader in a denim shirt reading The Little Brand Book on a bed Kalika Yap smiling as she reads The Little Brand Book at a desk The Little Brand Book on a desk with magazines and mood board prints A reader in a striped top holding up The Little Brand Book in an office hallway A reader in a black top holding up The Little Brand Book against a white backdrop A smiling reader in a white tee holding The Little Brand Book by a bookshelf A smiling reader in a leather jacket and green skirt reading The Little Brand Book on a sofa A smiling reader in a floral dress reading The Little Brand Book in a white armchair A reader in a white trucker hat reading The Little Brand Book outdoors A reader in glasses sipping from a yellow mug behind an open copy of The Little Brand Book A smiling reader holding up The Little Brand Book A smiling reader in a navy sweatshirt holding The Little Brand Book in a cafe A smiling reader leaning against lockers as she reads The Little Brand Book A smiling reader in a gray sweater holding The Little Brand Book at a marble counter A smiling reader holding up The Little Brand Book in front of a wall of race medals A reader in a denim shirt hugging The Little Brand Book and a white mug
What readers say
"Loved this book! Kalika explains branding and archetypes in such an easy to understand way! The tactics, illustrations and stories of InfluenceHers is a nice touch!"Cynthia Barrett, Female Founder
"The little brand book encapsulates the idea of brand archetypes in a thoughtful, encouraging, joyful and optimistic way."Stephanie Flynt, Female Founder
FAQ

Questions, Answered

What is The Little Brand Book about?

It's a guide to discovering your brand personality, or archetype, and using it to grow your business, career, and confidence.

Who is it for?

Women founders, entrepreneurs, and leaders at any stage, from first idea to established company.

How does the quiz work?

You answer 12 quick questions and pick one word that fits you best. Your top two archetypes become your major and minor. Together they make one of 144 Brand Boss Archetypes, each explained in the book.

Is the quiz free?

Yes. You'll see your results right away and get a copy by email.

Can Kalika speak to my group or company?

Yes! Reach out about keynotes, workshops, and bulk book orders for your team or event.